As someone not native to BC, and after seeing the demographics for myself….this is weird that they wouldn’t find another brand name like “Pacfic”.
Yes Langley is considered Metro Vancouver, but the whole “We Are Vancouver” does sound like TFC branding which doesn’t make sense for them. @SpursFluis spot on. I remember going to Cuba 10 years ago to a party resort, and the entire resort was filled with people from the GReater Toronto Area. I remember conversations like “where you from….Toronto…naw man where you really from….Pickering…..nahhh that’s not Toronto, you’re not from the city bro”….and I laughed because I couldn’t deny it.
Unless there plan is to eventually go to the city, but if not there’s gotta be another name. The branding will never make sense.