In this Interview Only edition of It's Called Football, we're joined by Jean Francois Begin, the sports editor of La Presse, to talk about the challenges the Montreal Impact face in getting mainstream media coverage, what level of coverage to expect from La Presse and what the club needs to do to market its to the city.
This is the first in a series of interviews we're planning in the lead up to Montreal's launch in 2012.
We'll be back with our regular show on Monday.
[PRBREAK][/PRBREAK]
<embed src="http://itscalledfootball.podhoster.com/FlowPlayerLight.swf?config={embedded:true,videoFile:%27http://itscalledfootball.podhoster.com/download/2540/22654/jeanfrancoisbeginfinal.mp3%27,initialScale:%27scale%27,controlBarBackgroundColor:%270x778899%27,autoBuffering:false,loop:false,autoPlay:false}" width="400" height="25" scale="fit" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>