Yesterday Toronto FC season seat holders received a video message from MLSE president Tim Leiweke. You can view it below the jump.
[PRBREAK][/PRBREAK]
On the surface he doesn't say much. After a week AT MLSE, that focused on the Raptors and a month that saw a Leafs playoff appearance, TFC has not received a great deal of attention in interviews that Leiweke has done since his hiring.
This was a way for him to speak direct to Reds' fans without having to answer questions about Italian basketball players first. He gave us some standard lines about understanding how bad it's become and told us how much he loves MLS.
Of the latter point there is likely no doubt. Throughout his time in LA, Leiweke did have his hands all over the Galaxy.
Unfortunately, it's not clear whether he knows how to build a MLS winner or whether he knows how to hire someone to build one. His strategy at L.A. seemed entirely focused on signing big name DPs. Although he eventually got his championships, they came after some early post-Beckham struggles.
Significantly, they came after he hired Bruce Arena to manage the team.
In the video, Leiweke is once again telling us he's focused on signing big names, as if that's the cure all. Doing so might help with attendance - briefly - but it's unclear whether it will bring winning to BMO Field without also having the best soccer minds on the front lines.
He didn't hire Kevin Payne. For now, we'll leave it at that.