Whitecaps fans are excited about the guerilla marketing efforts of the club to get the brand out into the community. They should be. Anything that gets people talking about MLS is a good thing.
However, the 'Caps aren't the only front office that deserves credit for getting creative. San Jose, who has a bit of a history with creative marketing, has been running a serious of clever commercials under the theme of "Earthquakes versus ___"
Have a look at one:
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You can see some others here.
It's enough to make a TFC fan nostalgic.