Chelsea has agreed to feature the Canadian-based charity Right To Play's logo on the back of the shirts throughout the remainder of Chelsea’s European campaign.
The club’s new European shirts will be debuted on 1 November against Belgian side KRC Genk.
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“As a club we acknowledge the vital role that sport can play in our local and global communities and we are delighted to be leading the way by featuring a charity sponsor on our Champions League shirt,” said Chelsea Chairman Bruce Buck. “Our vision is echoed by our shirt sponsors Samsung and adidas who share our passion for using sport for positive social change.”
“As a part of the Samsung Hope for Children program in Canada we are proud to see this great linkage between our partnerships with the Chelsea Football Club and Right To Play. We believe that the addition of the Right To Play logo to Chelsea uniforms will have a positive impact on the awareness of the work that Right To Play does with children and communities in Canada and around the world,” said Andrew Barrett, Vice President of Marketing, Samsung Electronics Canada.
Working closely with communities, Right To Play train local staff and volunteers to implement sport and play-based learning programs designed to teach children and youth important life skills including health, teamwork, conflict resolution, respect and fair play.